(303) 488-3320 vwhatley@vlwmarketinggroup.com

Meet Victoria

I’m passionate about marketing and consumer behavior. I’m skilled in the definition and execution of strategic branding, responsive WordPress website design & development, digital marketing, and social media services that result in long-term value for small businesses in the professional services industry.

I believe your business value is built upon your commitment to consistently deliver on your core values and a customer promise that inspires customer loyalty and referrals. I have been blessed with 90% of my new client engagements generated from client referrals.

My Approach Is Guided By Consumer Behavior

My approach with each client engagement factors in the psychological influences that determine how and why people buy my client’s professional services.

I constantly study and access a broad spectrum of current consumer research and buying behaviors data and then apply my own discovery methods to uncover the needs and motivations of my client’s target customer.

Over 25 Years Diverse Operating Experience

My expertise stems from over 25 years of diverse operating experience in the disciplines of business strategy, business development, consumer research, digital marketing strategies, WordPress website design and development, brand strategy, positioning, creative strategies, marketing, advertising, sales management, sales training, revenue management, pricing, procurement, and project management.

Small Business Owner Since 2008

I have an enterprising spirit and launched my own small business, VLW Marketing Group in 2008. I am the sole proprietor of my business and I am personally involved with each client’s project.

The “Group” part of my company name, VLW Marketing Group, is a reflection of the excellent strategic business relationships I have established with independent contractors who are only accessed when needed to work on various projects within the framework of my business model.

Background & Work Experience

1997 – 2008: Prior to founding VLW Marketing Group in 2008, I enjoyed 11 years with Apartment Investment and Management Company (AIMCO), serving as an executive leader and company officer, in the role of Vice President of Marketing, developing customer lifecycle strategies, business process, sales standards and training, strategic marketing, brand development, revenue management, pricing strategies, product standards and property operations initiatives. AIMCO is a Real Estate Investment Trust (REIT) headquartered in Denver, Colorado and was one of the largest owners and operators of apartment homes in the country. In December 2020, AIMCO split into two separate publicly traded real estate investment trusts. The “new” Apartment Investment and Management Co. (AIMCO) “Air Communities” is trading on the NYSE under the ticker symbol “AIRC.”

1989 – 1997: Working for Picerne was an amazing experience. I served for 8 years in multiple leadership roles for Picerne Real Estate Group including, property management operations, branding, marketing, sales, and training. Picerne is a privately held national real estate development firm with offices in Rhode Island, Arizona, and Florida.

Personal Interests & Hobbies

Health, wellness and organic healthy living is important to me. I am always searching for delicious gluten-free, dairy free, and sugar free recipes. I am especially grateful that my husband Scott is a successful hunter, keeping our freezer full of elk meat for delicious and healthy recipes and sharing the harvest with friends and family.

Skiing Copper Mountain is one of our fun mountain getaway spots. Staging and interior design for friends and family is personally rewarding.

I love to read, especially books on marketing, consumer behavior, and buying psychology. I believe books have the power to shape and grow us by influencing the way we think, feel, and act upon the knowledge gained.

I was born and raised in Seattle and I lived in Orlando Florida for 12 years before relocating to Denver in 2001.

I love Golden Retrievers. I live in Highlands Ranch Colorado with my husband Scott and our 2-year old Golden Retriever, Gracie Whatley.

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Stand Out From The Crowd.

VLW Marketing Group consistently delivers high-impact results for its clients and an enhanced brand experience for its clients customers.